Research & Publications

Research & Publications

Research and Publications

Article in Books

  • Article titled “Bhawad Geeta- Quintessential Wisdom of Business Excellence” published in the edited book titled ‘BHAGWAD GITA –IN THE DIGITAL AGE’ edited by Manjula Chaudhary, S.S.Boora, Mohinder Chand, Vibha Aggarwal published by Bharti Publications, New Delhi, pp 98-107, ISBN No. 978-93-86608-74-1.

  • Co-authored the article titled “Era of Knowledge Management- A Much Required Paradigm Shift” pp129-140 in the book titled ‘Technology Management’ edited by Ramanjeet Singh & AneetKaur, Published by Gian Jyoti Institute of Management & Technology (GJ-IMT), Mohali, Punjab.

  • Article titled “CSR – Issues and Challenges with Reference to Indian Corporate Sector” published in edited book titled ‘Green Business’ edited by Prof. B.S.Sahay & Roger. R.Stough. published by Allied Publishers Pvt. ltd. New Delhi, 2007.pp 560-578, ISBN No. 81-8424-122-4.

Published Papers Research Journals

  1. Research article titled “Assessment of External Service Quality of Vishal Mega Mart: An Empirical Study” published in the Zenith International Journal of Multidisciplinary research in the vol.9, April (2019), pp 142-151, ISSN No. 2231-5780.

  2. Research article titled “Content Marketing as an effective contemporary Marketing Tool” published in the International Journal of Engineering Research & technology (IJERT) in the special Issue- 2017. ISSN No. 2278-0181.

  3. Research Article titled “Ancient Indian Wisdom and Contemporary Management” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. XII January, 2015.pp 18-24, ISSN No. 2277-5218.

  4. Research Article titled “Work Life Balance Practices in Indian Corporates – A study of Literature” published in TSME Journal of Management, Vol. 1, No 1& 2 Jan-December 2014, pp 21-27, ISSN No. 2249-6092.

  5. Research Article titled “Promotional Mix of Cars-Mapping Consumer Perspective” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. IX February, 2012.pp 93-104, ISSN No. 2277-5218.

  6. Paper titled, “Indian Passenger Car Industry – Key Issues and Challenges” published in MANAGEMENT VISTAS- Journal, Vol. IV (i) January- 2011.pp 1-7, ISSN No. 0974-682X.

  7. Paper titled “Service Quality Perceptions toward State Transport Corporation- an Empirical Study” published in SANDESH MASTNATH JOURNAL OF MANAGEMENT, Vol. 5, No. 1, 2 July-2010-Dec.2010. pp 2-9. ISSN No. 0975-6515.

  8. Research Article titled “Corporate Social Responsibility in Haryana at a Glance” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. VIII, July 2010.pp 23-37, ISSN No. 2277-5218.

  9. Paper titled, “Impact Analysis of Key Marketing Determinants on Car Customers” published in MARKETING ZEPHYR- A Marketing Journal, Vol. 3, No. 2 Oct 2010- March 2011.40-46. ISSN No. 0974-9195.

  10. Research Article titled “Corporate Social Responsibility- Contemporary Practices and Perspective” published in MAIMT- JOURNAL of IT & MANAGEMENT, Vol. II. No. 2 November 2008 - April 2009. pp 1-13, ISSN No. 2274-066X.

  11. Research Article titled “Consumer Protection Act- The Cornerstone of Consumer Movement” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. VI July 2008.pp 1-7, ISSN No. 2277-5218.

  12. “Management Education: New Challenges in the Changing Business Environment” published in NEW HORIZONS (A Research Journal of MCM D.A.V College for Women, Chandigarh), Vol. III, January 2006.pp 103-112, ISSN No. 2277-5218.

  13. Paper titled “Corporate Governance – Issues, Challenges & Roadmap to Future” published in NEW HORIZONS (A Research Journal of MCM D.A.V College for Women, Chandigarh), Vol. IV, July 2006.pp 143-151, ISSN No. 2277-5218.

Research & Publications

Research and Publications

Article in Books

  • Article titled “Bhawad Geeta- Quintessential Wisdom of Business Excellence” published in the edited book titled ‘BHAGWAD GITA –IN THE DIGITAL AGE’ edited by Manjula Chaudhary, S.S.Boora, Mohinder Chand, Vibha Aggarwal published by Bharti Publications, New Delhi, pp 98-107, ISBN No. 978-93-86608-74-1.

  • Co-authored the article titled “Era of Knowledge Management- A Much Required Paradigm Shift” pp129-140 in the book titled ‘Technology Management’ edited by Ramanjeet Singh & AneetKaur, Published by Gian Jyoti Institute of Management & Technology (GJ-IMT), Mohali, Punjab.

  • Article titled “CSR – Issues and Challenges with Reference to Indian Corporate Sector” published in edited book titled ‘Green Business’ edited by Prof. B.S.Sahay & Roger. R.Stough. published by Allied Publishers Pvt. ltd. New Delhi, 2007.pp 560-578, ISBN No. 81-8424-122-4.

Published Papers Research Journals

  1. Research article titled “Assessment of External Service Quality of Vishal Mega Mart: An Empirical Study” published in the Zenith International Journal of Multidisciplinary research in the vol.9, April (2019), pp 142-151, ISSN No. 2231-5780.

  2. Research article titled “Content Marketing as an effective contemporary Marketing Tool” published in the International Journal of Engineering Research & technology (IJERT) in the special Issue- 2017. ISSN No. 2278-0181.

  3. Research Article titled “Ancient Indian Wisdom and Contemporary Management” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. XII January, 2015.pp 18-24, ISSN No. 2277-5218.

  4. Research Article titled “Work Life Balance Practices in Indian Corporates – A study of Literature” published in TSME Journal of Management, Vol. 1, No 1& 2 Jan-December 2014, pp 21-27, ISSN No. 2249-6092.

  5. Research Article titled “Promotional Mix of Cars-Mapping Consumer Perspective” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. IX February, 2012.pp 93-104, ISSN No. 2277-5218.

  6. Paper titled, “Indian Passenger Car Industry – Key Issues and Challenges” published in MANAGEMENT VISTAS- Journal, Vol. IV (i) January- 2011.pp 1-7, ISSN No. 0974-682X.

  7. Paper titled “Service Quality Perceptions toward State Transport Corporation- an Empirical Study” published in SANDESH MASTNATH JOURNAL OF MANAGEMENT, Vol. 5, No. 1, 2 July-2010-Dec.2010. pp 2-9. ISSN No. 0975-6515.

  8. Research Article titled “Corporate Social Responsibility in Haryana at a Glance” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. VIII, July 2010.pp 23-37, ISSN No. 2277-5218.

  9. Paper titled, “Impact Analysis of Key Marketing Determinants on Car Customers” published in MARKETING ZEPHYR- A Marketing Journal, Vol. 3, No. 2 Oct 2010- March 2011.40-46. ISSN No. 0974-9195.

  10. Research Article titled “Corporate Social Responsibility- Contemporary Practices and Perspective” published in MAIMT- JOURNAL of IT & MANAGEMENT, Vol. II. No. 2 November 2008 - April 2009. pp 1-13, ISSN No. 2274-066X.

  11. Research Article titled “Consumer Protection Act- The Cornerstone of Consumer Movement” published in NEW HORIZONS (A Research Journal of MCM D.A.V. College for Women, Chandigarh), Vol. VI July 2008.pp 1-7, ISSN No. 2277-5218.

  12. “Management Education: New Challenges in the Changing Business Environment” published in NEW HORIZONS (A Research Journal of MCM D.A.V College for Women, Chandigarh), Vol. III, January 2006.pp 103-112, ISSN No. 2277-5218.

  13. Paper titled “Corporate Governance – Issues, Challenges & Roadmap to Future” published in NEW HORIZONS (A Research Journal of MCM D.A.V College for Women, Chandigarh), Vol. IV, July 2006.pp 143-151, ISSN No. 2277-5218.

Presentations

Presentations

International

  1. Research Article titled “Bhagwad Gita – A road Map for corporate excellence.” presented in the International seminar on “Making New India: Insights from Bhagwad- Gita” organized by Department of Tourism & hotel Management, University School of Management, Department of Sanskrit, Pali & Prakrit and Department of Philosophy on 13th -15th December 2018.

  2. Research Article titled “Bhagwad Gita - Quintessential Wisdom of Business Excellence.” presented in the International seminar on “Exploring Self in Digital Age- The Perspective of Shrimadbhagvadgita Philosophy” organized by Department of Tourism & hotel Management, University School of Management, Department of Sanskrit, Pali & Prakrit and Department of Philosophy on 25th-27th November 2017.

  3. Research Article titled “Contemporary Resurgence of Indian Ancient Wisdom based Management in International Context.” presented in the International conference on “India’s world expansion- different perspectives” organized under the aegis of Haryana Granth Academy, Panchkula & Maharishi Dayanand University, Rohtak on 3rd September 2017.

  4. Research Article titled “BRICS – Role & Importance from India’s context” presented in the International conference on “BRICS and India: recent developments, challenges and opportunities” organized by Department of Economics, University College, Kurukshetra University, Kurukshetra on 10th & 11th December, 2017.

  5. Research Article titled “BRICS – Role & Importance from India’s Context” in the two-day International Conference on “BRICS and India: Recent Developments, Challenges and Opportunities. Organized by department of economics, University College, Kurukshetra university, Kurukshetra on 10th and 11th April, 2017.

  6. Research Article titled “Bhagavad Gita-the Embedded code for Managerial Excellence” presented in the International conference on “Bhagavad Gita: Holistic Life Management and World Harmony Tourism Motivation” organized by Kurukshetra University, Kurukshetra from 6-9th December, 2016.

  7. Research Article titled “SOCIAL EXCLUSION - ISSUES AND CHALLENGES IN INDIAN CONTEXT” presented in the International Conference on “The Multi-Dimensional Analysis of Social Exclusion in India: Measurement, Policy and Remedies” organized by Department of Economics, Kurukshetra University, Kurukshetra on 29th February & Ist March, 2016.

  8. Research Article titled “Sectoral and Structural Issues in Energy & Sustainable Development – an Indian Perspective” presented in International Conference on “Energy and Sustainable Development in India” organized by Department of Economics, University College, Kurukshetra University, Kurukshetra on 13-14th March, 2013.

  9. Research Article titled “Indian Secularism – Issues and remedies” Presented in International symposium on Secularism & Non- Violence: A Mandate for World Peace organized by Department of Social Work, Punjabi University, Patiala, held on 17-18 December, 2009.

  10. Research Article titled “Indian Automobile Sector – A Strategic Perspective” Presented in International Seminar on “Perspectives in Strategic Management” organized by Department of Commerce, held on November 23-24, 2007.

  11. Research Article titled “CSR – Issues and Challenges with Reference to Indian Corporate Sector” presented in the International Conference 2006 on “Green competitiveness for Sustainable Development” jointly organized by IMT Ghaziabad, Monash University(Australia) and George Mason University (USA).

National

  1. Research article titled “Online Marketing- Sustainability Issues & challenges in the context of Global Economic Scenario” presented in the National seminar on “Managing Business Sustainability in Changing Global Economic Scenario” organized by Indira Gandhi National College, Ladwa on 29th March, 2019.

  2. Research article titled “Contemporary Management Education- Issues and Trends” presented in the National seminar on “Recents trends in education” organized by IQAC Cell, Sat Jinda Kalyana College, Kalanaur, Rohtak on February 2, 2019.

  3. Research Article titled “Women Empowerment vis-s-vis Gender Equality” presented in the two-day national seminar on “SOCIAL HARMONY AND NATION BUILDING: PERSPECTIVES OF Dr. B.R. AMBEDKAR” organized by Centre for Dr. B.R. Ambedkar Studies, Kurukshetra University, Kurukshetra on 15th and 16th Novemeber,2018.

  4. Research Article titled “Social Media Marketing- Efficacy and Future as A Contemporary Marketing Tool” presented in the National Seminar on “Managing Business in the Era of Transformation” organized by Department of Commerce, Kurukshetra University, Kurukshetra on March 08, 2018.

  5. Research Article titled “Content Marketing-Empowering Contemporary Marketing” presented in the National Seminar on “Digital Economy: Challenges & Opportunities” organized by Department of Commerce, D.A.V.(P.G.) COLLEGE, KARNAL, on February 28th, 2018.

  6. Research Article titled “Transformation through Digital India Initiatives – Issues and Roadmap” presented in the National Seminar on “Managing Change in Contemporary Business Scenario” organized by Department of Commerce, Dyal Singh College, Karnal on 27th February 2018.

  7. Research Article titled “Philosophy of Integral Humanism and its implications for India” presented in the one-day National seminar on “Pandit Deendayal Upadhayaya ka Ekatam Manavavadi Darshan” organized by the Department of Philosophy, Kurukshetra University, Kurukshetra on 14th September, 2017.

  8. Research Article titled “Digital Marketing – Issues & Challenges” presented in the National Seminar on “EMERGING ISSUES IN BUSINESS IN CURRENT SCENARIO” organized by Maharani Kishori Memorial Kanya Mahavidyalay, Hodal, Haryana on 15th May, 2017.

  9. Research Article titled “Content Marketing as an effective Contemporary Marketing Tool” presented in the 5th National conference on “Innovations in the field of Engineering, technology & Management” organized by Geeta Engineering College, Naultha, Panipat, on 25th March, 2017.

  10. Research article titled “Digital India-Issues and challenges” presented in the National seminar on “Digital India”, organized by D.A.V. College, Pehowa, Kurukshetra on march 18th, 2017.

  11. Research Article titled “Agriculture Risk Management in India and roadmap for the future” presented in the one-day national seminar on “DE-RISKING INDIAN AGRICULTURE: CROP INSURANCE WAY” organized by University School of Management, Kurukshetra University, Kurukshera on February 10th, 2017.

  12. Research Article titled “Destination Management-Issues and Challenges in context of Haryana” presented in the one-day State level exhibition-cum-seminar on “TOURISM AND CULTURE OF HARYANA: A JOURNEY OF 50 YEARS” organized by Dayanand Mahila Mahavidyalaya, Kurukshetra on 31st January, 2017.

  13. Research Article titled “Beti Bachao Beti Padhao – Issues & Challenges” presented in the one-day National Seminar on “Beti Bachao Beti Padhao: Need of the Hour” organized by Indira Gandhi National College, Ladwa on 30th January, 2017.

  14. Research Article titled “Quality issues in Management Education” presented in the National Seminar on “Quality control in Teacher Education- towards a better future” organized by Bhartiyam College of Education, Faridabad on 18th December, 2016.

  15. Research Article titled “Women Empowerment In India By Dr. B. R. Ambedkar” presented in the national conference on “REFIFINING AMBEDKARISM IN CONTEMPORARY INDIA: ISSUES AND CHALLANGES” organized by Centre for Dr. B.R.Ambedkar Studies, KUK on 26th November, 2016.

  16. Research Article titled “Recent Trends in the Indian Retail Sector” in the one-day National Seminar on “Retail Management: Emerging Issues” organized by Guru Nanak Khalsa College, Yamuna Nagar on September 22, 2016.

  17. Research Article titled “Assessment of Impact of Work Life Balance practices in selected retail organization” presented in the national conference on “Make in India- Opportunities & Challenges of Indian Economy” organized by Arya P.G.College on 21-22 March, 2016.

  18. Research Article titled “Make in India – Issues & Challenges” presented in the national seminar on “SMART BHARAT: A BUSINESS PERSPECTIVE” organized by Department of Commerce, Kurukshetra University, Kurukshetra on 26th February, 2016.

  19. Research Article titled “Problems & Prospects of “Make in India” initiative” presented as co-author in the National Seminar on “MAKE IN INDIA – AN INITIATIVE TO BOOST INDIAN ECONOMY” organized by Guru Nanak Khalsa College, Yamuna Nagar on 19th March, 2016.

  20. Research Article titled “Perceptual assessment of work life balance practices in selected retail organization focusing business excellence” presented in the national seminar on “Strategies for Business Excellence in Global Era” organized by University School of Management, Kurukshetra University, Kurukshetra on 21st March, 2015.

  21. Research Article titled “Spirituality – an Effective Solution for Sustainable & Inclusive Growth” presented in the National Conference on “Business Solutions for Sustainable and Inclusive Growth” organized by Department of Commerce, Kurukshetra University, Kurukshetra on 15-16th March, 2013.

  22. Research Article titled “Management & Spirituality” presented in the National Conference on “Paradigm for Sustainable Business: People, Planet and Profit” organized by Department of Business Studies, Indian Institute of technology, Roorkee on 8th& 9th March, 2013.

  23. Research Article titled “Indian Automobile Sector: key Sustainability Issues” presented in the 2nd National Conference on “Value Creation and Sustainability in Competitive Era” organized by Budha College of Management, Karnal on 28th April, 2012.

  24. Research Article titled “Corporate Social Responsibility in India- Evolution and a Critical Review” Presented in National Seminar on “Relevance of Corporate Social Responsibility in Contemporary Socio Economic Milieu in India” organized by Hindu Girls College, Jagadhari, held on 24-25 February, 2012.

  25. Research Article titled “An Exploration of Service Quality in Professional education – A Comparative Study of Selected State & Private Universities” presented in National Seminar on “Management of Higher Technical Education: Quality Challenges and Ethical Dilemmas” organized by Haryana School of Business, GJUST, Hisar on March 22, 2011.

  26. Paper titled “Inclusive Growth & Globalization – Issues & Implications in Indian Context.” presented in National Seminar on “Poverty and Inclusive Growth in India” organized by Department of Economics, University College, Kurukshetra on March 10-11, 2011.

  27. Paper titled “Global Competitiveness of Indian Passenger Car Industry” presented in National Seminar on “Global Competitiveness of Indian Business” organized by University School of Management, Kurukshetra University, Kurukshetra on February 12-13, 2011.

  28. Presented a paper on “Reflection of Feminism in Media” in two-day Seminar at Guru Nanak Girls College, Yamunanagar held on 1st and 2nd December 2010.

  29. Research Article titled “Indian Passenger Car Industry- A Globalization Perspective” Presented in National Seminar on “Liberalisation, privatization and Globalisation Issues, Challenges and Prospects” organized by D.A.V.(P.G.) College, karnal, held on 5th& 6th October, 2010.

  30. Research Article titled “Gender Sensitization in Legal & Judicial Process- Efficacy & Remedies” Presented in National Seminar on “Gender Sensitization on Legal Rights of Women” organized by Gandhi Memorial National (P.G.) College, AmbalaCantt on 26-27 March, 2010.

  31. Research Article titled “Health Tourism in India: Perspectives and Road Map for the Future” Presented in National Seminar on “Changing Paradigms in Indian tourism and hospitality: Implication for growth and sustainability” organized by Department of Tourism and Hotel Management, held on March 16-17, 2009.

  32. Research Article titled “Contemporary Indian Perspective towards Organized Retailing” presented in National Seminar on “Changing dimensions in Indian Retail Sector” organized by D.A.V. College, Cheeka (kaithal), held on 21-22 February, 2009.

  33. Research Article titled “Human Resource Management of Knowledge Management: A Synthesis of Research & Managerial Implications” Presented in National Seminar on “Emerging Facets of Management-Issues & Challenges” organized by Shri Atmanand Jain institute of Management (AIMT), held on 6th-8th November, 2009.

  34. Research Article titled “Organized Retailing – Issues & Perspectives in Indian Context” Presented in National Seminar on “Emerging Challenges in Commerce & Management” organized by Govt. College for Women, Karnal held on March 18-19,2008.

  35. Research Article titled “Indian Automobile Sector – A Strategic Perspective” Presented in International Seminar on “Perspectives in Strategic Management” organized by Department of Commerce, held on November 23-24, 2007.

  36. Research Article titled “Era of Knowledge Management - A Much Required Paradigm Shift.” presented in the National Conference - 2006 on “Technology Management” held at GJ-IMT, Mohali on March 25, 2006.

Resource Person/Chairperson in Seminars

  1. Attended as Co-Chair of the technical session in the one-day National Seminar on “Managing Business in the Era of Transformation” held at Department of Commerce, Kurukshetra University, Kurukshetra on March 08, 2018.

  2. Attended as resource person in the one-day in the National Seminar on “Digital Economy: Challenges & Opportunities” organized by Department of Commerce, D.A.V.(P.G.) COLLEGE, KARNAL, on February 28th, 2018.

  3. Attended as resource person in the workshop on “Marketing Management” under Five days’ management development programme held during 05-02-2018 to 09-02-2018 at Budha College of Management, Karnal. Delivered lecture on 09-02-2018 on “Customer Relationship Management”

  4. Attended as session-chair of the technical session entitled “New Initiatives for Scientific and Technology Innovation, Energy Issues and climate changes within the BRICS” in the two-day International Conference on “BRICS and India: recent developments, Challenges and opportunities” on 10th & 11th March, 2017 organized by Department of Economics, University College, Kurukshetra University, Kurukshetra.

  5. Acted as resource person in the one-day workshop on “Banking in Digital Era” organized by Institute of Management Studies, Kurukshetra University, Kurukshetra on 8th April, 2017. Delivered lecture on “Marketing of Banking and Financial Services”

  6. Acted as resource person in the one-day NATIONAL Seminar on “New Challenges in Management & Business” organized by Mata Sundri Khalsa Girls College, Nissing (Karnal) on 25th March, 2017.

  7. Acted as Chairperson in the plenary session in the one-day State level exhibition-cum-seminar on “TOURISM AND CULTURE OF HARYANA: A JOURNEY OF 50 YEARS” organized by Dayanand Mahila Mahavidyalaya, Kurukshetra on 31st January, 2017.

  8. Attended as Co-Chairman of the technical session- II in the International Conference on “Energy and Sustainable Development in India” on March 14th, 2013 organized by Department of Economics, University College, Kurukshetra University, Kurukshetra.

  9. Attended I.C.S.S.R. sponsored Regional Seminar on “Foreign Direct Investment in Organised Retail Sector in India” as resource person on 23rd February, 2013 organized by Markanda National college, Shahabad.

  10. Gave Lecture as resource person in 2nd technical session on 28th of January, 2011 at the H.E.C sponsored National Seminar on “Organized Retailing in India: Issues and Challenges” organized by Markanda National college, Shahabad.

  11. Attended National Seminar on “Liberalisation, privatization and Globalisation Issues, Challenges and Prospects” organized by D.A.V.(P.G.) College, Karnal, as resource person in the 2nd technical session and addressed on “Indian Passenger Car Industry- A Globalization Perspective” on 5th October, 2010.

Participation in seminar/academic activities

  • Participated in one-day National Seminar on “Women Empowerment: Rhetoric or Reality” on 19th February, 2011. Organized by Guru Nanak Khalsa College, Yamunanagar.

  • Participated in one-day National Seminar on “Women Empowerment in Changing Socio-economic and Political Environment” Organized by Ch. Ishwar Singh Kanya Mahasvidyalaya, Fatehpur-Pundri (Kaithal) on 10th march, 2012.